This is where it all got started.
My first of more than 90,000 headlines.

Here’s a sampling from the other 89,999+.

When I first started working as a copywriter in advertising, I quickly learned that my journalism had ill prepared me for a life defined by headlines. It’s the most compact test of a writer’s craft. How do you communicate an idea in under seven words. I must say that the continual exploration and experimentation with different headline techniques has had more impact in shaping my writing than anything else. Just as with poetry, you learn how powerful writing is driven by sound and rhythm.