30+ years of professional writing: journalism, advertising, strategies, videos, scripts, white papers, positioning, advocacy, and content – each experience builds new learning.
Working with Richard Toker at Branderos has opened the door to a world of small and medium-sized businesses that serve as the engine of the Canadian economy. This entrepreneurial landscape is branding cowboy-style.
The lessons learned through a career on the frontlines of marketing led to the development of Writeup, providing writing workshops for a wide range of professionals. Inspirations shared.