Branderos, Pardner, 2015 –
Formed Branderos with Richard Toker to answer a need for better marketing support for Canada’s small and medium-sized businesses. With strategic branding, identities, websites, content marketing and relationship marketing, the Branderos help these smaller businesses take on their bigger, richer rivals.
Writeup Power Writing Coach, Principal, 2015 –
Launching Writeup has been one of the most fulfilling chapters in my career. I spent six months developing a curriculum for a full-day immersion workshop on Power Writing. I captured all the strategic tools and stylistic devices I use, often intuitively, and made them tangible so I could share them. My mission is to help people who write for work write more effectively and more powerfully.
Branding and Strategic Development, 2002 –
Branding and strategic development have become an increasing professional focus. With larger clients, I specialize in messaging – writing the storyline and creating the voice of a brand. For smaller clients, I have the privilege of developing the brand from scratch, right through to the writing of core communications pieces. Clients include: Canadian Education Association, Telus International, Plastic+Paper, Eli Lilly, LifebankUSA, Ford Insurance (US), Canadian Paralympic Assocation, Smith+Andersen Engineers,
Footprint S+A Sustainability, MMW Lawyers, Klukach Family Law, Save The Children (Canada) .
Freelance Copywriting, Creative Direction and Strategic Development, 1994 –
I have worked in a variety of capacities, with clients ranging from law firms and small businesses to General Motors and IBM.
Media include: advertising, digital, and collateral.
Clients include: General Motors (all brands), Bell, Kia Canada, IBM, Goodyear, Ford Insurance (US), Durham College, The Royal Conservatory of Music and ACDelco.
Advertising Copywriter, McCann Erickson/Toronto, 1990 – 1994
Media include: TV, radio and print advertising.
Clients include: Nestlé, Nabisco, Kraft, Coca-Cola Foods, Goodyear, Red Lobster.
Advertising Copywriter, Foster Advertising/Toronto, 1985 – 1989
Worked on major advertising campaigns for Pontiac, Buick and Chevrolet.
Magazine Journalist, 1981-1985
Wrote articles for both business and consumer magazines, including TV Guide, Homemakers and Canadian Interiors.
In no particular chronological or alphabetical order, freelance clients include:
General Motors: Chevrolet, Pontiac, Buick, GMC, Cadillac, Hummer, ACDelco, GM Goodwrench | Goodyear | Bell | LifebankUSA | Kia | Ford Insurance (US) |Blockbuster | Telus International | Canadian Education Association | The Body Shop | SNC Lavalin| Whirlpool | Dow | The Royal Conservatory of Music | Honda, Honda Motorcycles | Benjamin Moore | Sherwin-Williams | American Express | Baan | IBM* | Zurich Insurance | MD Management | Corona | Eli Lilly | East Side Mario’s | Hyundai |Global Educational Marketing | Global Imaging | Plastic+Paper | Telehop | Canadian Paralympic Committee | Durham College | Save the Children Canada |Total Meter Systems | Smith+Andersen | Toronto Neighbourhood Centres | CGC | cm2r | MMW Lawyers | Jolly Rancher | Molson Amphitheatre | MetroNet | Akzo | Klukach Family Law | Lawson Lawyers | SNC Lavalin
Clients from McCann-Erickson and Foster:
Coca-Cola Foods | Nestlé |Nabisco | Kraft | General Motors: Chevrolet, Pontiac, Buick, GMC, Cadillac, Atlantic Dealers, ACDelco | Red Lobster | Olive Garden | Goodyear | Robin Hood |
Proud member of the Thoreau Society.