It has been my privilege and inspiration to lead my writing workshops. From senior marketing execs to refugee case workers, I’ve shared my learning, while learning so much from the participants.
Writeup has developed the curriculum and facilitated writing workshops for:
The Canadian Marketing Association
Conference Board of Canada
Public Health Agency of Canada
YMCA Client Support Services
The Canadian Institute
Toronto Neighbourhood Centres
Joel Sears Strategic Thinking | Strategic Writing
Through a career spanning more than 30 years, Joel has written journalism, advertising, marketing, brand strategies, corporate communications, videos, white papers and scripts. The message is never the same. The audience is never the same. The voice is never the same. Tuning the written voice to the specific brand, context and audience is similar to the way a musical composer would score a piece to match its tone, structure, emotional temperature and vernacular. Joel brings this nuanced approached to writing to all his work.